Contributed by Tracy Kemmer
- Nine Ways to Cut the Fat From Your Performance Marketing Programs
Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are ...
About the Contributor
Tracy Kemmer
Tracy Kemmer is director of client services at Conversion Logic. She has worked in the marketing attribution field since its infancy, helping organizations thread together user paths and algorithmic data to find actionable business insights.
LinkedIn: Tracy Kemmer
