About the Contributor

Contributed by Sarah Clark

• Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural Trends

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the ...

• Real-Time Marketing: Five Tips for Surviving in Our Brave New World

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but ...

• Forget the Celebs, Reach Out to Hyperlocal Influencers Instead

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers ...

• Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the ...