About the Contributor

Contributed by Anna Kayfitz

• Seven Segmentation Mistakes That Will Cost Your Business Money

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common ...

• How to Benchmark Your Marketing Performance Against Your Competition's

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, ...