Contributed by Mack Collier
- 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, ...
- 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays ...
- Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]
Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd ...
- Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]
Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable.
- Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]
What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend ...
- Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
- Four Ways to Create an Army of Fans for Your Brand
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want ...
- Match Your Blog's Metrics to Its Goals
MarketingProfs blogger Mack Collier shares the importance of matching your blog metrics to its goals.
- Retailers Are Just Beginning to Tap Into FourSquare
MarketingProfs blogger Mack Collier discusses how retailers, such as Ann Taylor, are tapping into Foursquare.
- Get Over It; We're All Content Channels Now
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- Eight Ways Marketers Can Benefit From Using Alltop
In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering ...
- Social Media Won't Work if You Aren't Social
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- When Will Twitter Wake Up?
Whether it's due to constant stability or tweaking the site's functionality, Twitter has constantly found a way to irritate it's ...
- Are Companies Targeting the Wrong 'Influencers' With Social Media?
In the last couple of years, as companies have become more interested in social media, they have tried to find ...
- Want to Learn How to Use Social Media in a Crisis Situation?
Social media has long been lauded as a wonderful way to connect with customers and to build excitement for your ...
- Social Media and the Three-Sided Conversation
One of the great things about social media is that it lets you so quickly and easily connect with others ...
- Ten Elements Every Company Blog Should Have
Thinking about launching a company blog? Great, now if you want to avoid being that ," then here's the essential ...
- People Want to Connect with People... Not Companies
I have a Dell laptop. It's not a particularly impressive machine, in fact you could say it's pretty boring. But ...
- Social Media Requires Time, Not Money
It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following ...
- Digital Marketing Mixer Wrap-up: Don't Overthink Social Media
Social Media, as we all know, has gotten a TON of hype in the last few years. But with the ...
- When the Media Becomes the Marketing: Q&A With CC Chapman
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts ...
- Microconnecting With Your Customers via Microblogging: Q&A With Connie Reece
There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, ...
- Getting 'Social' with Social Media—Q&A With Rohit Bhargava
Rohit Bhargava is a well-respected marketer and blogger and frequent speaker at conferences, including the upcoming MarketingProfs Digital Marketing Mixer. ...
- Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk
There's probably no better case study on how a business leverages social media to connect with customers and grow itself ...
- To Hell with Labels, Give Me Performance!
Recently there seems to be a lot of chatter revolving around what IS "social media." Even podcasting, which has long ...
- Companies Still Cautious About Blogging?
Earlier this week I talked about how corporations are beginning to experiment more with social media. But a couple of ...
- Social Media's Going Corporate
Last year, Forrester Research's Jeremiah predicted that 2008 would be the first time that we'd see companies begin to set ...
- Before You Leave for Your Next Conference, Take Twitter with You
In a couple of months I'll be speaking at a small business conference where I already 'know' many of the ...
- What Are 42,000 Comments Worth?
A few weeks ago, the folks at dropped by Heather Armstrong's house for a Wii Fit party. Armstrong, who is ...
- Has Twitter Become Broadcast Media?
One of the natural byproducts of Twitter's constant downtime, is that users are changing how they spend their time on ...
- Broadcasting with 'Social' Media
Lately I've been seeing a troubling trend on some blogs, and especially on Twitter. What I'm noticing is that some ...
- Your Social Media Strategy Starts with Monitoring
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? ...
- Does Plurk Mean Micro-Blogging Is Here to Stay?
And , we have all been talking about over the last week or so. And while many of us are ...
- Online, Ideas Can Spread at the Speed of... Plurk
Have you heard of Plurk? Well I hadn't, not until very early Sunday morning, when I first saw talk of ...
- Worried About Bloggers Dissing Your Company? Read This.
Founder Aruni Gunasegaram found herself in a position that any company would dread. She had launched a new product that ...
- Twitter, Can We Talk?
Seriously, we need to For the past few days, the site's been going through another of its infamous 's down ...
- Dueling Blacklists: Bloggers v. PR Firms
Lifehacker editor Gina Trapani ignited a bit of a firestorm over the weekend when she that she was launching a ...
- Going Viral With Your B2B Marketing: Q&A With David Meerman Scott
Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next ...
- Social Media is Making Extroverts of Us All
I attended a conference in Houston this week and I lost count on how many times I heard "I don't ...
- Fragmented Conversations, a Problem or Opportunity?
There's been much discussion , and some , over the idea that as our blog content becomes more easily distributed, ...
- Blog Monetization or Sponsorship, Which Sounds Better?
For all the talk about how individual blogs have been growing for the past years, it seems that only bloggers ...
- Starbucks Launches Its Version of Dell's Ideastorm
Starbucks announced Wednesday that it is launching a new customer-suggestion site . The site will take customer ideas and let ...
- Keeping Your Twitter Community Healthy
I am learning the hard way that , while a valuable social media tool, can also be very high maintenance. ...
- Study: Blogs Trump MySpace for Selling Music
A new study by NYU has revealed that blog chatter about upcoming CD releases does more to increase CD sales ...
- Can a Blog Sell Cream Cheese?
Kraft is hoping the answer is "yes." Two of the company's brand managers have donned blogging caps to try to ...
- Study Shows Digital Content, Social Media Thriving
This week at CES, Deloitte released a second edition of its State of the Media Democracy , designed to examine ...
- Is Twitter Your Blog's Best Friend?
It happens all the time. A business sets up a blog, it looks great, the content is excellent, and yet ...
- It's Just a Movie, Right?
Your instructions are clear; proceed to a nearby bakery and give them the name "Robin Banks" (Robbin' Banks, get it?). ...
- One Billion Social Media Users by 2012?
A new by Strategy Analytics claims that roughly one out of every 6 people on the face of the earth ...
- How to Make BIG Money on Facebook!
As becomes the hot social networking site of the moment, companies are salivating for a way to reach its millions ...
- Good Reasons Not To Blog
Vaspers the Grate has a "grate" list of 20 Reasons a Business Should NOT . They are all spot-on, but ...
- Do You 'Get' Social Media?
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- Want to Launch a Free Viral Campaign in the Blogosphere?
A new report from promises to track the readership for blogs, both popular and obscure. The report, entitled Conversational Media ...
- Make Every Word Count: Q&A With Jonathan Kranz
What's the most common mistake companies make in crafting collateral? What are the keys to creating content that reflects ...
- Getting Old-Fashioned Buzz With New Media: Q&A With Paul Dunay
Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. ...
- Maximizing Your Web Site's Effectiveness: Q&A with Karen Breen Vogel, CEO of ClearGauge
With the rise of social media and user-generated content, there are more factors than ever to consider when designing a ...
- What's Next in Social Media: Q&A with Josh Hallett
Many companies have by now launched initial social media initiatives and are looking to move their efforts to the next ...
- The Dark Side of Evangelism
Let me know about a Twit from concerning several evangelists for the V1, a three-wheeled alternative energy vehicle, organizing s ...
- How to Brand Yourself in a Competitive Job Market: Q&A with William Arruda
An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as ...
- Who Moved My Marketing?
I read an interesting about how South Africa is attempting to curb the spread of AIDS by making condoms available ...
- Ad Age to Begin Ranking Marketing/PR/AD Blogs
Todd Andrlik, who publishes a list of the top 150 blogs, announced Monday that Ad Age will soon begin publishing ...
- Wal-Mart Gets Into the Product Review Game
And are pretty excited that WalMart.com, as of Thursday, is allowing customers to rate and review all the products it ...
- Eight Easy Ways to Grow Your Blog
The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools ...
- Got Comments? How to Get More Interaction on Your Blog
The other day I was checking out Monster's , and while at first glance it appears to be a solid ...
- Who Are You Blogging For?
One of the biggest areas that most company blogs seem to struggle with, is how to position its content. The ...
- What's Your Marketing Mindset?
Over the weekend I listened (once again) to a podcast that Ben McConnell and Jackie Huba with Maker's Mark CEO ...
- Nikon Reaching Out to Bloggers with 'Picture This'
Recently became the latest company to include bloggers in its promotional efforts when it launched its 'Picture This' blogger-outreach program. ...
- Your Company Blog Sucks, Now What?
How many times have we seen a company do this? They start blogging, and their initial efforts are less than ...
- Eight Ideas for Revitalizing Your Company Blog
After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the ...
- Targeting the People Who Matter
Recently I had a marketing group contact me about helping their client with a music promotion. They were working with ...
- Company Blog, or Online Brochure?
More and more companies are adding a blog to their marketing efforts. That's the good news. The bad news is, ...
- Does Blog Traffic Even Matter?
One of the first '"blogging truths" most of us hear when we start blogging, is that you can measure the ...
- From 'Me' To 'We'
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- It's 2007: Do We Embrace the Community...or Leave it?
David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most ...
- Ignore 'em or Embrace 'em? How to Handle Negative Blog Comments
If your blog accepts comments, then you have four alternatives when you receive a negative comment on your One of ...
- Welcome to Music 2.0
Embrace the chaos, or be consumed by it. The future of the music industry lies in the hands of those ...
- What It Means to 'Walk the Walk'
At the annual ANA conference last week, the big companies talked a good But in the end, there was little ...
- A Rebel With A Cause
In the music industry, you could call Terry McBride a bit of a Or a hell-raiser, a boat-rocker. The Recording ...
- The Power of Respect
Last month I left a post on The Viral about a promotion that T-Mobile was using in the UK where ...
- Community-Empowerment Hits Hollywood
So it all comes down to After months of building hype, we will soon know if New Line's strategy to ...
- Let's Go Viral, Baby!
MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is ...
- Does the Best Marketing Go Unnoticed?
In the past few months, I've seen a pair of perfect examples of what can happen when marketers take the ...
- The Spontaneous Marketing Campaign
Recently Universal Studios did something incredibly smart. One of their representatives contacted Chris Thilk. Chris runs the blog Movie Marketing ...
- Lead, Follow, or Get Out of the Way?
Or....take Door #4. Didja know that if you drop Mentos in a Diet Coke that it will result in a ...
- The War for Marketing Control
Tara Hunt creates a Pinko Marketing '. David doesn't like In fact David gives an almost point by point explanation ...
- Where's the Blogging Party?
When I first started blogging I read all manner of advice and 'rules' for having a successful blog. Some of ...
- How to Make the Online Community Your Marketing Partner
Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, ...
- Empowering Your Community
Are you always the best source for your marketing I've already talked about the need to join your as a ...
- Music, Music Everywhere -- But Not for Bloggers
Have you noticed how easy it is to your favorite music these Napster just switched to a 'free' business model, ...
- Do You Know Where Your Internet Buzz Is?
New Line Cinemas has gone from a position any studio would love to be in, to being on the verge ...
- Listening Isn't Enough
Is Phil Angelides a better marketer than you are? Angelides, a democratic candidate for governor of California, is in the same ...
