About the Contributor

Contributed by Ed King

• Three Must-Have Capabilities for Your Attribution Solution

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your ...

• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are ...

• The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

  SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through ...

• Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

  Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem ...

• Four Practical Segmentation Tips for B2B Marketers

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

  Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.