About the Contributor

Contributed by Juliet Carnoy

• Three Ways UGC Influences Sales: The Case of Real-Customer Photos

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your ...

• Successful Community Managers Share the Secrets of Their Trade

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Top community managers divulge their tips for engaging their customers via social media.