About the Contributor

Contributed by Aly Saxe

• What Can Help You Prove the Success of Your Company's PR Investment

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth ...

• Blurred Lines: When Marketing, PR, and Content Overlap

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Content

  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, ...

• Seven Secrets That Help You Find Out Whether Your PR Works Well

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track ...