About the Contributor

Contributed by Alp Mimaroglu

• Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Communications

  Mobile marketing is by no means new, but it has been so refined in recent years that its toolsets and ...

• Three Key Differences Between A/B-Testing and Multivariate-Testing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests ...

• Landing Page Design: Seven Tested Ways to Improve Conversion

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones.