About the Contributor

Contributed by Trisha Winter

• How to Effectively Outsource Product Marketing Content

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Content

  Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing ...

• How to Craft 'Compelling Reason to Buy' Messaging

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Demand Generation

  Marketers create content to capture buyers' attention and move them to buy. But without "compelling reason to buy" messaging, potential ...

• 10 Shortcuts to Gathering High-Quality Whitepaper Content

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These ...

• 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here's how you can ...

• Six Ways Sales and Marketing Can Align With Customers and Grow Revenue

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting ...