About the Contributor

Contributed by Matt Goddard

• Why Marketing Agencies Will Operate Like Special Ops in 2016

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and ...

• Personalization: The Biggest Issue Keeping CMOs Up at Night

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target ...