About the Contributor

Contributed by Tom Treanor

• How to Create a Customer Journey Map to Optimize Your Campaigns

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See ...

• Is Your Martech Vendor Serving You Unpalatable Alphabet Soup?

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Marketers are drowning in martech alphabet soup. They must sort through that haphazard collection of acronyms that vendors have created ...

• Seven Ways to Ensure Fans Don't Miss Your Facebook Page Updates

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  Are you tired of reaching less than 5% of your fans with your Facebook page posts? If so, then you ...