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Contributed by Buddy Vaughn

• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips ...

• Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some ...