About the Contributor

Contributed by Cory Munchbach

• Your First-Party Data Journey: Key Milestones for Maximizing Value

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Measurement & Analytics

  Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along ...

• Five Effective Customer-Data Tactics: Resolutions for the New Year

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil ...

• Why You Should Ditch Your Goal of a 360-Degree Customer View

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree ...

• The Apple Watch: A Guide for Marketers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment ...