About the Contributor

Contributed by Jim Heininger

• Nine Rebranding Myths and Misconceptions Debunked

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

  Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace ...

• The Business Case for Rebranding: Nine Essential Elements

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines ...