Contributed by Lee Marc Stein
- Seven Ways to Overcome TDD (and Boost Response Rates)
We all know about ADD—Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD—Time ...
- How to Score High on the B/S Index
Before you release any communications to prospects or customers, gauge how your copy scores on the B/S Index. What is ...
- Paths to Differentiation in Direct Response Marketing
In a world where everything is becoming commoditized, the key to success becomes differentiation. That's becoming more difficult to achieve. Perhaps ...
- Back to Basics in Direct Marketing
Marketers can get so convoluted in our embrace of techniques and technology that we forget about the five keys to ...
- The Economics of Premiums
The use of giveaways has increased significantly over the past two years. This trend flies in the face of the ...
- Do You Make These Mistakes in Copywriting?
The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes ...
- The Ultimate Taboo? Using Humor in Direct Response
Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a ...
- 12 Steps to Better E-Mail Marketing
E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically ...
- The 21 Truths About Generating Qualified Leads
Here's the bare-bones of scores of business-to-business lead generation programs: The 21 most significant truths learned over 35 years of ...
