About the Contributor

Contributed by Gavin Finn

• Poised for Profit: Execs Reflect on Digital Customer Engagement

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  The transformation to digital engagement from in-person selling has undoubtedly been a challenge. Seven executives from Fortune 1000 companies share ...

• Survive or Thrive? CEOs Must Invest Now in Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very ...

• How Augmented Reality and Virtual Reality Are Changing Things for Marketers

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to ...

• The Three Most Important B2B Marketing Questions for 2016

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these ...

• Five Tips to Make Your Content Stand Out From the Crowd

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Improve your content's chances of being seen and shared by following these content marketing tips.