About the Contributor

Contributed by Kevin Lindsay

• Five Content Marketing Myths Debunked

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's ...

• What's Next for the Internet of Things (IoT) in Personalization

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do ...

• Three New Roles That Every Marketer Must Play

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at ...

• The Internet of Me Banishes the Fear of Missing Out

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by ...