About the Contributor

Contributed by Mark Smith

• How to Win a Spot on the PPC Podium in the Olympics of Search

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: SEO

  Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns ...

• Five Ways Google Analytics Turns You Into the Sherlock of Paid Search

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Unlock the mysteries of your digital marketing campaign's performance by using these five Google Analytics metrics—and some deductive reasoning.