About the Contributor

Contributed by Shane Barker

• How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's ...

• How to Use Webinars to Build Good Customer Relationships

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer ...

• Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Advertising & Promotions

  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but ...

• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling Methods

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure ...

• A Google Penguin Penalty Recovery Guide

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once ...