About the Contributor

Contributed by Brad Dodge

• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of Healthcare

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Customer Experience

  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after ...

• Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase ...

• Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event Success

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's ...

• Six Practical Tips for an Integrated Content Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and ...