About the Contributor

Contributed by Sandra Gudat

• How Are Customers Reacting to Your Loyalty Program? Four Issues to Avoid

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could ...

• Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to ...

• The Six Key Players on Your Content Marketing Team

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's ...