Contributed by Lawson Abinanti
- Knowing How Your Competitors Are Positioned: The Key to Competitive Intelligence
Assessing the positioning of your competitors in relation to your own is an important but often overlooked part of competitive ...
- The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)
Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off ...
- How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)
Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific ...
- Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These ...
- A 12-Point B2B Positioning Health-Check
This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions ...
- The Key to Successful Positioning: '3Cs' Research
Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance ...
