About the Contributor

Contributed by Ben Harper

• How to Build an Effective B2B Customer Retention Plan

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, ...

• The Idea Generation Formula: How to Consistently Deliver Great Ideas

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to ...