About the Contributor

Contributed by Kirk Martensen

• Are Marketing Objectives Part of Your License Agreement?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most trademark licensing relationships are defined and evaluated based on the terms in a license agreement contract. In the case ...

• A Cure for Licensing Dyslexia

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  oyalties can represent only a fraction of the value that is created by a thoughtful, carefully executed licensing program.