About the Contributor

Contributed by Matt Voda

• CCPA: Questions of Privacy, Compliance, and Enforcement

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  In three weeks, on January 1, 2020, the California Consumer Protection Act (CCPA), goes into effect. As a result, for ...

• Marketers Need to Measure All Touchpoints Throughout the Purchase Funnel

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ...