About the Contributor

Contributed by Ciara Wood

• No More Lurking in the Shadows: What You Need to Know About Shadow IT

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change.

• Five Things Digital Marketers Can Learn From Software Developers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better ...