About the Contributor

Contributed by Lisa Seiden

• The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Branding

  Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was ...

• Why You Need an Employer Brand (And How You Can Create One)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How do you create an "employer brand" that employees can easily and willingly communicate? Here are three traits of best-in-class ...