About the Contributor

Contributed by Giles House

• Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.

• Find the Right Balance Between Big Data and Human Feedback

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer ...