About the Contributor

Contributed by Kevin Randall

• Your Marketing Stimulus Package: Invest Now in Building Brand

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients ...

• Brands Matter in B2B Markets

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  How can B2B companies truly differentiate their offering and be relevant to customers over the long term? This is where ...