About the Contributor

Contributed by Bob Murphy

• The Future of Healthcare Marketing: Lessons for All Marketers

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. ...

• How to Measure and Improve B2B Customer Loyalty

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Customer Experience

  By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of ...

• How CMOs Can Prove Their ROI in the C-Suite

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should ...

• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and ...