About the Contributor

Contributed by Jake Athey

• Why Now Is the Time to Embrace a DXP + DAM Martech Solution

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Martech

  Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. ...

• Why Marketers Should Build Consumer Trust Through Product Data

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Branding

  Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building ...

• Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit ...

• Theory vs. Practice: A New Approach to Marketing Education and Training

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Career Development

  Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any ...

• Storytelling: Out of the Campfire and Into Your Marketing Campaign

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Writing

  Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following ...

• UGC Can Strengthen the Relationship Between Your Social Media and Content Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.