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Contributed by Kevin Horne

• Defining Market Opportunity—You Be the Judge

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  At its core, market opportunity is your sizing forecast for a specific product or service, now and over the next ...

• Online Research Traps That Can Derail Your Marketing Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's hard to believe how different it was, just a mere fifteen years ago, to conduct secondary market research. There ...