Tyler Lessard : MarketingProfs Author

About the Contributor

Tyler Lessard

Tyler Lessard is co-author of The Visual Sale and a believer in the power of being helpful and human. As VP of marketing at Vidyard, Tyler was immersed in the worlds of video marketing, video selling, content marketing, and customer experience. He's been recognized by Demand Gen Report as the top B2B Buyer-Centric marketer and by Adobe as a Top 50 Fearless Marketer.

Contributed by Tyler Lessard

The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before ...
Three Major Shifts That Will Transform Video Marketing in 2017
CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point ...
The Year in Video Marketing and What to Expect in 2016
CONTENT TYPE: Article | ELEMENT: | TOPIC:

In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories ...
2015 Will Be the Year of Video Marketing
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from ...