Contributed by Keith Quesenberry
- How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach
Social media can no longer be the job of only one department or outside agency; integration is the key to ...
- Harness the Power of Personas for Social Media Marketing
Personas are not new. What is new is taking personas and applying them to social media. This article provides four ...
- Three Ways to Customize Content Across Social Channels for Greater Response
Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here ...
