Tim Matthews : MarketingProfs Author

About the Contributor

Tim Matthews

For more than 20 years, Tim Matthews has been a high-tech marketing executive and team leader, including his current role as CMO of HackerOne. He is the author of The Professional Marketer and a syndicated blogger and frequently speaks for organizations like UC Berkeley's tech incubator, the Nasdaq Entrepreneur Center, and Stanford Graduate School of Business.

Contributed by Tim Matthews

How to Create a Blog Persona to Make Your Content Consistently Relevant
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Content

To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are ...
How to Spy on Your Competition
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed ...
Content Marketing: The Leftover Trick
CONTENT TYPE: Article | ELEMENT: | TOPIC:

It struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the "leftover trick" for ...