Contributed by Barry Densa
- What's Wrong With This Picture? The Stauer Chronograph
We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone ...
- Sales Copy: Make Them Laugh? Or Make Them Buy?
A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, ...
- How to Write Hot-Button Sales Copy in a Recession
No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for ...
- Worst-Practices: Anatomy of an Awful Ad
When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what ...
- The End of the Long-Copy vs. Short-Copy Debate
Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," ...
- Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell
Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a ...
- The Top Five Ways to Attract and Keep Customers in Any Economy
The economy still stinks. But only if during the long-gone good times your business was on cruise control and you ...
- Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
Can asking a question in an ad increase sales? Some will argue vehemently that the use of a question is ...
- Breaking News: Advertising Is Dead!
Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?
