Contributed by Kathryn Roy
- How to Get Your Message Heard in a Crowded Market
Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary ...
- Secure Your Prospect Base—Send in the Marines
You must be realistic about the size and characteristics of your target market. So what do you do when your ...
- How to Capture Your Company's Essence in 15 Words
As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its ...
- Don't Make These Value-Proposition Mistakes
You think your value proposition is as strong as it needs to be because you are making sales, right? But ...
- How to Brand a Midsize B2B Company
Branding is more complicated than it first appears. It is also much more than finding a clever name for something. ...
