About the Contributor

Contributed by Laurence Minsky

• How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  Social media can no longer be the job of only one department or outside agency; integration is the key to ...

• How to Get the Most Out of Best-Practices in Audio Branding

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years.