About the Contributor

Contributed by Karon Thackston

• Copywriting Makeover: Know Where Your Customers Are in the Buying Process (Part 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In part 1, Karen introduced a client that suffered from copywriting traumas. Now here's the plan of action.

• Copywriting Makeover: Write to Where Your Customers Are (Part 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  There's something that most writers neglect to take into consideration.