About the Contributor

Contributed by Dave Hawley

• Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness ...

• Six Tactics for Successfully Marketing to Millennials

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already ...