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Contributed by Mimi Miles

• Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Strategy

  The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful ...

• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, ...