About the Contributor

Contributed by Rachel Foster

• The No. 1 Rule and Four Essential Parts of High-Converting B2B Emails

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Email Marketing

  Revisit the emails you sent to your B2B audience recently. How many ideas, emotions, and benefits did each message contain ...

• How to Share Content Responsibly and Avoid Putting Your Organization at Risk

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  You love sharing content—from articles and videos to posts and photos—across the Web and with colleagues. Chances are, though, you're ...