Contributed by David Lewis
- Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders workâand how ...
About the Contributor
David Lewis
Dr. David Lewis is the author of The Brain Sell: When Science Meets Shopping (Nicholas Brealey Publishing, April 15, 2014) and chairman of the UK-based research consultancy Mindlab International. He explains how customers' actions and feelings are influenced by aspects of their surroundings they are never consciously aware of.
LinkedIn: David Lewis-Hodgson
