Contributed by Susan Frech
- Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want
Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening ...
- Keep Consumers From Cheating on You: Foster a Community to Stay Together
Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors ...
- Native Advertising Won't Boost Sales, Influencers Will
Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their ...
