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Contributed by James George

• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive ...

• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term ...