About the Contributor

Contributed by Rohan Ayyar

• Five Mistakes That Are Costing You Precious B2B Leads

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected ...

• Social Media vs. Content: Where Should You Invest?

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is ...

• Smart Pricing Strategies for Generating Higher Conversions (Part 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Pricing is more than cost plus margin or lowering your prices just a tad below competitors'. Think like a buyer ...

• Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Technology has changed consumer behavior, in turn forcing marketers to consider newer takes on traditional pricing models. You now have ...

• SEO Spotlight: Five Strategies to Take You Through to 2016

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To ...