About the Contributor

Contributed by Jerry W. Thomas

• Marketing Decisions: Known Knowns and Unknowns, Unknown Unknowns and Knowns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and ...

• Little Data vs. Big Data: Nine Types of Data and How They Should Be Used

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The solution to marketing and business problems—and the identification of strategic opportunities—often lies in the realm of Little Data, not ...