About the Contributor

Contributed by Colleen Fahey

• How to Get the Most Out of Best-Practices in Audio Branding

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years.

• Does Your Company Need Audio Branding?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ...