Contributed by Doug Heise
- Know Thy Customer: Strategies for Using Big Data to Enhance the Customer Experience
Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. ...
About the Contributor
Doug Heise
Doug Heise is the product marketing director at CoreMedia, a provider of Web content management software. He has more than 15 years of industry experience with a specific emphasis on digital media strategies and technology solutions.
LinkedIn: Douglas Heise
