Contributed by Tyler Douglas
- Loyalty, Retention, Relationships: What's Really in It for Your Customers?
In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version ...
- Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice
Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your ...
- Customer Loyalty Isn't Just a 'Marketing Thing'
In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't only be your ...
